On-Demand Webinar

About the Hosts:

2020 TOPO All rights reserved

Host: Chris Moody, Marketing Analyst, TOPO

Learn how demand generation teams are utilizing integrated campaigns to align go-to-market teams. During this transformational time, stop chasing waterfall (funnels) and establish a new system for evaluating, managing, and leading your go-to-market efforts. Regardless if you are account based, volume-based or both, this webinar will provide you the framework that will provide greater clarity of what's working, what's not and the guidance on how to align your team faster into action. 

Key Topics Include: 

• Communication strategy for aligning go-to-market teams
• Rallying and targeting resources with high value offers
• System for integrated marketing campaigns
• Measuring the key indicators of success


Don't Go Chasing Waterfall (Funnels) 

How demand gen is aligning go-to-market teams with integrated campaigns

Chris Moody

Chris Moody studies the account based and demand generation market in TOPO's marketing practice. Prior to joining TOPO, Chris led content and digital teams for companies like GE, Oracle, and Red Hat. Chris is passionate about helping marketers generate revenue and be even more effective.