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Jeffrey L. Cohen focuses on TOPO’s marketing and sales development practices. He is an award-winning marketer, strategist, author, speaker, and blogger with a 25-plus-year career in B2B marketing. Jeff previously led content strategy at Salesforce and Oracle.
About the Host:
Jeffrey L. Cohen
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When: Tuesday January 14th at 10:00 am PT / 1:00 pm ET
Who: Jeffrey L. Cohen, Analyst, Marketing
The marketing technology stack is one of the most important elements of how teams go to market. The TOPO Marketing Technology Report combines technology usage by high-growth companies with TOPO recommendations and analysis of the technology marketplace to guide marketers in their technology investment. Our webinar will discuss key insights from the report, and the impact it will have on marketing organizations and their tech stack.
Key Topics Include:
- How marketing technology acquisitions broaden vendor offerings
- The major growth of intent data
- Tracking multiple go-to-markets through to closed-won
TOPO Marketing Technology Report Webinar