About the Host:

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Host: Eric Wittlake, Senior Marketing Analyst

As revenue operations have become more sophisticated and go-to-market (GTM) processes have become increasingly complex, the technology to enable GTM activity has flourished. Lead-to-account matching and routing solutions have become a critical piece of the infrastructure required to support these sophisticated GTM organizations.

Key Topics Include:

  • More complicated GTM strategies require more robust technology. 

  • Lead-to-account matching is critical for having a complete picture of engagement.

  • Buyers need to select solutions that can support the full revenue process.

Lead-to-Account Matching and Routing

An overview of the category, market drivers, and vendor landscape

Eric Wittlake, Senior Marketing Analyst

Eric Wittlake leads TOPO’s account based strategy research and works directly with revenue and marketing leaders to drive growth through repeatable best practices that increase customer value, improve customer acquisition, and drive expansion.