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All revenue organizations utilize third-party data, which is critical to strategy, planning, and everyday execution. The importance of data in day-to-day operations continues to grow, especially its role in creating marketing campaigns and outbound prospecting. Artificial intelligence (AI) and machine learning are driving the demand for accurate and up-to-date data, allowing organizations to make informed decisions and to develop more scalable, repeatable processes.

The insights in this market guide helps organizations understand how to effectively harness data solutions and determine their next investment.

Data Market Guide

An overview of the third-party data solutions technology landscape

Eric Wittlake

Eric Wittlake studies the account based market in TOPO’s marketing practice. Prior to joining TOPO, he spent more than 15 years creating and executing demand generation, marketing, and advertising programs for B2B (and a few B2C) companies.