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About the Hosts:

2020 TOPO All rights reserved

When: Thursday March 26th at 10:00 am PT / 1:00 pm ET

HostDan Gottlieb, Sales Analyst, TOPO

All sellers are now inside sellers, and in the current buyer environment, the only way to facilitate meaningful engagement is by offering EXTREME VALUE. 

To survive, sellers must become content creating machines; the most helpful, efficient, tailored, and creative will make a dent. We must create relevant and provocative messaging to fit the moment. 

Key Topics Include: 

  • Recognize the new reality of the buying committee
  • Focus messaging on the risk to the business, be provocative (but have empathy) 
  • Structured prospecting templates for nuanced messaging
  • Provide snippets and stories for sellers to share

Coronavirus (COVID-19) Webinar: 

Relevant Messaging In COVID-19 Era, Extreme Value Messaging

Dan Gottlieb

Dan Gottlieb helps sales, marketing, and sales development leaders adopt the patterns and plays of high-growth companies. In addition to supporting his clients, he conducts trend research for the sales development, sales enablement, and sales teams. He’s spent the last 10 years supporting some of the world’s fastest growing companies with a deep background in B2B tech sales.